Grassroots football · match intelligence

All eleven. Every minute. Accounted for.

tag11 turns ordinary match footage into per-player performance data for soccer schools and amateur clubs — the whole teamsheet tracked, outliers flagged, and honest dashboards for coaches, families and players.

0 players tracked — never just the stars
0cam one phone camera is enough
0+ metrics per player, per match
0× cheaper than pro club tools
01 The gap

Pro clubs measure everything.
Grassroots gets a guess.

Elite academies run on data. At the level where almost all footballers actually play, development runs on memory, gut feeling and whoever shouted loudest from the touchline. We think that's fixable.

01

Talent goes unnoticed

The quiet kid who wins every second ball never makes the highlight reel. Without numbers, late developers and unfashionable positions get overlooked — season after season.

← the outlier problem
02

Coaches coach blind

One coach, twenty players, ninety minutes. Nobody can watch everyone at once. Decisions about playing time and development end up anecdotal, not evidenced.

03

Families see nothing

Parents pay the fees, drive to every match, and get a two-word summary at the school gate. They deserve to actually see the progress they're investing in.

04

The tools cost a fortune

Match-analysis platforms are built and priced for professional clubs — thousands per year, per team. Amateur football was never the customer. It is ours.

02 How it works

Film. Tag. Read.

No wearables, no GPS vests, no installation day. If you can film the match, you can run tag11.

01 Capture

Any camera
will do

A phone on a tripod at the halfway line is enough. Upload the footage after the final whistle — no special hardware, nothing to set up on the pitch.

02 Tag

AI tags every
shirt & action

Our models follow each player through the match and tag their actions — passes, duels, runs, shots, recoveries — a timeline for every kid on the sheet.

03 Read

Dashboards for
everyone

Coaches see the squad and its outliers. Families follow their child's season. Players see themselves improve. Same data, three honest views.

Reports land hours after the match — not weeks. Season trends build automatically from match three.

03 The teamsheet

The whole sheet, not just the star.

After every match, the full lineup comes back rated, ranked and readable — with outliers flagged before anyone else notices them.

A

Outlier detection compares each player to their age group — not just their own team.

B

Season trends show development, not one good Saturday. Progress is the product.

C

Every rating expands into plain language a parent can read. No spreadsheets required.

Teamsheet — vs Northgate U14 · Sat 14:00 · W 3–1
No.PlayerFormRatingTrend
1 Sam Okafor GK 6.8
4 Leo Marsh CB 7.1▲ 0.3
6 Ayo Adeleke DM 7.0▲ 0.1
7 Dani Costa RWOutlier 8.7▲ 1.2
8 Mia Novak CM 7.3▲ 0.4
9 Tom Reyes ST 6.6▼ 0.5
11 Zara Lindqvist LW 7.1▲ 0.2
#7 Dani Costa — top 3% of age group for ball recoveries this season + 4 more on the sheet
04 Who it's for

One match. Three ways to read it.

01

Coaches

Run the whole squad on evidence, not anecdotes. Twenty players, actually watched.

  • Squad overview after every match
  • Outlier & regression alerts
  • Objective input for selection
  • Development notes per player
12

Families

Finally see what you're investing in — your kid's season, told honestly.

  • Match summaries in plain language
  • Season progress, not just results
  • Milestones worth celebrating
  • A record that travels with them
07

Players

Kids who see their own numbers train differently. Ownership changes everything.

  • Their own profile, their own trends
  • Goals set with the coach
  • Proof of improvement, match by match
  • A reason to love the hard weeks
05 Built for amateur budgets

Pro-level insight.
Grassroots price.

Priced per team, not per seat. Families and players are always included — the school subscribes once, everyone benefits.

Per team
One flat feeper month, all matches
Families & players
Freealways included
Pilot schools
Season on usfounding rates locked in

Final pricing announced at launch. Pilot partners lock in founding rates.

tag11
06 Early access

Put your eleven
on the record.

We're onboarding a small group of pilot soccer schools now. Leave your email and we'll be in touch within two days.

Free pilot season · No card · No commitment

✓ You're on the list — we'll be in touch within 48 hours.